Grocers are actively seeking strategies to boost growth and margins during this uncertain business climate, and media monetization has emerged as a significant and strategic opportunity.

The Retail Media Network (RMN) market will be $54 billion in 2024, of which grocery media networks will be $8.5 billion. There is a lot of executive focus and push toward deploying media networks, and most grocers (73%) say it’s a C-level priority for their firm.

Grocers believe media networks can strengthen their digital business by:

1. Boosting sales volume

2. Increasing the share of trade spend

3. Attracting net-new Consumer Packaged Good (CPG) shopper marketing spend

4. Building a competitive moat against third-party platforms

5. Improving shopper engagement / satisfaction

While the size of the prize is large, execution isn’t easy.

The path to successful media network implementation is fraught with challenges. Achieving seamless digital-store integration, compelling content, and measurable ROI demands meticulous strategy and execution, underscoring the complexity behind capturing this lucrative opportunity.